Drone filming is a popular pastime for tech enthusiasts and amateur filmmakers, as you may have heard. But did you realise that you can include it as part of your content marketing strategy for your company? If you didn’t, you need to read this article.

Any company wishing to highlight the size and scope of their property, venue, or event should consider using drone videography. Before we discuss three ways drones can revolutionise your marketing, let’s quickly refresh your memory on what drones and drone videography are.

How do drone cameras work?

A drone camera is, in the most basic sense, flying video production equipment. They are small in size as a result, and frequently feature four sets of propellers to lift them off the ground.

However, drone cameras aren’t genuinely autonomous, so don’t worry. The drone cameraman controls the drone camera with a remote to point it in the desired direction.

Despite this, you should always take drone operation safety extremely seriously. Make sure you or anyone is flying your drone has received all necessary training. Additionally, before even thinking of deploying a drone, always verify the local regulations!

What is drone filmmaking?

The art of drone videography involves utilising a drone to record video that can be used for marketing or entertainment purposes, such as a business video.

People often use drone videography to film vast spaces, such as construction sites or long stretches of landscape. Drones, on the other hand, allow you to get near in ways that conventional filmmakers frequently cannot.

Aerial photography and motion photography are drones’ two key draws. Aerial shots are those taken from a great height, whereas motion shots involve the drone moving around the scene to create the illusion of depth.

For these kinds of images, a helicopter has traditionally been used. However, with the development of drone videography, customers now have a more cost-effective, higher-quality option.

There are three great reasons to use drones for videography.

1. Using a drone to film expands the scope of your narrative

You can use a drone to fly high above your site, property, event, or neighbourhood to visually demonstrate the scope of your business.

Drones are ideal for displaying:

Locations of construction
Warehouses
New buildings, including newly constructed homes and big shopping malls
Concerts, festivals, sporting events, or fairs.
Tourist attractions, such as stunning lengths of beach.

You’ll amaze your viewers by providing them a better sense of the scope and depth of what you have to offer if you use a drone to showcase any of these.

For viewers, drone videography also provides a very immersive experience. They’re flying with you as you take them through your environment.

Another advantage of drone cinematography is that in addition to flying very far above, they can also fly very low and get very near to objects that people alone might not be able to.

This makes some concepts suddenly workable when they previously might not have been. For instance, fast-paced activities like sporting competitions. Nowadays, fans want to be directly involved in the action rather than merely watching from the sidelines.

Drone videography expands the boundaries of what you can shoot by getting into nooks and crannies that conventional filming can’t.

2. Elevate your live stream by using a drone to capture it

Drone videography can also improve your live streaming experience. This has a lot to do with the concept of drone event videography. Businesses frequently live stream their activities, and this is more important than ever in the post-COVID era.

Therefore, adding drones to enhance your live stream’s depth, immersion, and excitement can only be a good thing.

Additionally, employing drones to record your event will make it appear less like a typical “live feed” of the event. The latter frequently uses a single, stable camera with identical shots, which runs the danger of losing the audience’s interest. Instead, drone filming can change an otherwise dull live stream into one that is interesting and engaging.

3. Drone videography can be used to capture behind-the-scenes footage

Your behind-the-scenes footage might benefit from some added excitement thanks to drone videography. So, when you say “behind the scenes,” you really mean “behind, around, and under”.

Take visitors on a flying tour of your set with a drone. For instance, this might physically take place “behind the scenes” of a video production, or it might take place “behind the scenes” of your company (so, for example, the factory where your products are made).

For behind-the-scenes material, drone filming offers a more direct and realistic experience for your audience. They will thereby obtain a more thorough and fulfilling understanding of how things work. More sales result from increased consumer trust brought on by this transparency.

Yes, all businesses are thinking about the “S” word as they read this, and we’re glad to say that all of the aforementioned factors can also have hair-raising effects on your sales.

The main goal of marketing is to increase awareness of our goods and services so that more people will purchase them. And one of the best ways to attract customers is through drone videography! Why are you holding out? Contact us today to find out more about our drone videography services.